An usual service of business organizations involves people from a wide variety of culture, traditional practice, expertise, and domains of work. People whom you collaborate with for design exercises (collaborative design) come from varied domains. They bring years of traditional experience and often have rigid beliefs and genuine concerns. Furthermore, amidst many different models of design idea evaluation, choosing the right method that can predict close to actual impact is a challenge in itself. Analyzing large sets of data and designing an optimal concept that satisfies multiple stakeholders and qualifies multiple parameters of being a ‘good idea for business and society’ requires a systemic design approach.