Hello!

I’m a service designer and design researcher.

I design products and services, curate design-led innovation strategies, and facilitate design trainings.

Research Publications

Published research papers on design thinking, service design, and design management

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Design Case Studies

Featured design tools and case studies from work portfolio

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Design Musings / Blog

Articles on experiential reflections from design practice

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APPROACH

I describe my work as creative orchestration of research methods and design techniques to

🠚 solve the right problem,

🠚 create intuitive, engaging, and resilient products, services, and system designs

🠚 facilitate design-led innovations in business.

My principles

01

People first

Its all about being customer centric and good design realizes customers’ needs, challenges, constraints, and intents right to create intuitive, engaging, and impactful interactions between people, technology, and business.

02

Design meaningful relationships

We interact with complex networks. There are many stakeholders and touchpoints to deliver a service. Good design empathizes with all involved stakeholders and creates social, economical, and perceptive value for each interacting entity.

03

Design circular

We have a responsibility to the planet and all its inhabitants. Products, services, and systems should be systemically designed to be circular economic through multiple lifecycles, prolonged usage and shared ownership between provider and customer.

Design is about creatively solving the right problems for co-creating empathetic futures

RESEARCH PUBLICATIONS

List of published full papers in journals, international conferences and symposiums, in the field of service design, design research, and design management.

DMI ADMC 2022, Canada

Dynamic User Research in Large-scale Service Design Projects

mixed methods, technology, large-scale, design research

DMI ADMC 2022, Canada

Service Design Proliferation -Dilemma at IT Organizations

service design, design research, business organizations

DMI ADMC 2020, Canada

Transforming Organizational Services through Service Design

organizational services, service design, design research

ServDes 2020, Australia

Proliferating Service Design in a large multi-cultural IT organization

service design, design research, business organizations

iCord 2021, India

Service Design for Scale—Overcoming Challenges in Large-Scale Qualitative User Research

service design, technology, large-scale, design research

RSD 2018, Italy

Circular Economic Service System Design for Community Based Flood Resilience

circular economy, wellbeing, resilience service-systems

Find more research publications, full papers for web view, PDFs for download, and other details

DESIGN TOOLS & CASE STUDIES

Some of the featured design tools and case studies from work portfolio

CASE STUDY
SERVICE DESIGN, SYSTEMIC DESIGN, PRODUCT DESIGN

Social-entrepreneurial service business for self reliance, resilience, and food security during emergencies and otherwise


EXHIBIT
UX, DIGITAL INTERFACES

One order, many food, and many restaurants – order food from multiple restaurants in a single go

EXHIBIT
UX, DIGITAL INTERFACES

Phygital vacations – reimagining place discovery and vacation planning experience

EXHIBIT
UX, DIGITAL INTERFACES

Too many productivity apps? Experience seamless notes, reminders and tasks. You record, we manage.


DESIGN TOOL
DESIGN THINKING, SYSTEMIC DESIGN

Design Thinking Workbook for Effective Social Services – toolkit to adapt to design practices for social workers

DESIGN TOOL
DESIGN THINKING, CIRCULAR ECONOMY

Design for Circular Economy (DfCE) design intervention card – ideation toolkit


EXHIBIT
PRODUCT DESIGN

Alobase – a portable and ergonomic lightbox for sketch artists and animation video makers