APPROACH
I describe my work as creative orchestration of research methods and design techniques to
🠚 solve the right problem,
🠚 create intuitive, engaging, and resilient products, services, and system designs
🠚 facilitate design-led innovations in business.
My principles
01
People first
Its all about being customer centric and good design realizes customers’ needs, challenges, constraints, and intents right to create intuitive, engaging, and impactful interactions between people, technology, and business.
02
Design meaningful relationships
We interact with complex networks. There are many stakeholders and touchpoints to deliver a service. Good design empathizes with all involved stakeholders and creates social, economical, and perceptive value for each interacting entity.
03
Design circular
We have a responsibility to the planet and all its inhabitants. Products, services, and systems should be systemically designed to be circular economic through multiple lifecycles, prolonged usage and shared ownership between provider and customer.
Design is about creatively solving the right problems for co-creating empathetic futures
RESEARCH PUBLICATIONS
List of published full papers in journals, international conferences and symposiums, in the field of service design, design research, and design management.
Find more research publications, full papers for web view, PDFs for download, and other details
DESIGN TOOLS & CASE STUDIES
Some of the featured design tools and case studies from work portfolio
CASE STUDY
SERVICE DESIGN, SYSTEMIC DESIGN, PRODUCT DESIGN
Social-entrepreneurial service business for self reliance, resilience, and food security during emergencies and otherwise
EXHIBIT
UX, DIGITAL INTERFACES
One order, many food, and many restaurants – order food from multiple restaurants in a single go
EXHIBIT
UX, DIGITAL INTERFACES
Phygital vacations – reimagining place discovery and vacation planning experience
EXHIBIT
UX, DIGITAL INTERFACES
Too many productivity apps? Experience seamless notes, reminders and tasks. You record, we manage.
DESIGN TOOL
DESIGN THINKING, SYSTEMIC DESIGN
Design Thinking Workbook for Effective Social Services – toolkit to adapt to design practices for social workers
DESIGN TOOL
DESIGN THINKING, CIRCULAR ECONOMY
Design for Circular Economy (DfCE) design intervention card – ideation toolkit
EXHIBIT
PRODUCT DESIGN
Alobase – a portable and ergonomic lightbox for sketch artists and animation video makers
Bhaskarjyoti Das 